Whether your clients are a startup or established local business, establishing a clear brand presence with marketing materials is essential. Digital printing has evolved to support these efforts by providing high-quality and customizable printed marketing collateral that resonates with target audiences. By incorporating data-driven elements into promotional materials, marketers can connect with their audiences more profoundly, increasing engagement and driving positive outcomes.
Ultimately, campaign customization empowers your team to create unique and compelling marketing messages that genuinely resonate with your clients’ audience. This level of personalization demonstrates a thorough understanding of your client’s business context and targets markets, fostering a strong professional relationship while elevating return on investment.
By integrating tracking capabilities into printed collateral, marketers can track and measure the impact of their campaigns. This information empowers businesses to decide on future marketing strategies and ensure their budget is maximized for maximum impact.
Variable Data Printing (VDP) is a remarkable printing technology that offers the ability to customize each piece of marketing material with varying text, images or graphics. This feature is ideal for marketing materials that require a more personalized approach, such as direct mailers and brochures. By incorporating personalized information from a database, marketers can tailor the message to each individual recipient and increase engagement, conversions and retention.
VDP is also ideal for time-sensitive marketing campaigns as it allows for shorter print runs with faster turnaround times. This flexibility is a powerful tool for agencies that need to meet tight deadlines or capitalize on short-term opportunities, while also saving money by not overspending on unnecessary inventory.
Integrating marketing campaign analytics with your printing services enables you to offer a comprehensive solution that addresses both the creative and analytical aspects of the marketing process. This gives your clients a detailed picture of their marketing ROI by clearly linking marketing campaigns to sales results.
To enhance your client’s marketing strategy, pair customized print collateral with digital marketing tactics such as pay-per-click advertising, content marketing and email marketing. This integration enables you to establish multiple touchpoints with your target audience, creating a holistic marketing approach that is both highly effective and measurable.
Managing your campaigns in Salesforce is easy with the campaign properties tool. These properties allow you to organize and group campaigns, and make reports more useful by filtering on specific campaign-related information. You can create and edit campaign properties, as well as select or create a default set of options to load for each property. To access the tool, click on the gear icon next to a campaign name and then select Properties. You can also add helpful links or instructions to a campaign by clicking the Add Resource tab on the right side of the screen. For example, you can include a campaign checklist, best practice docs or links to the report or dashboards that a campaign is connected to. This will allow your team to quickly access the most important and relevant information when reviewing or creating campaigns in Salesforce.